Precious Fit

An app that helps you virtually try on jewelry

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Overview

During the COVID-19 pandemic, Jewelry sellers are forced to rethink how to market and sell their products to potential buyers effectively. In the pre-COVID era, prospective product buyers arranged an in-person visit to the store where the manager or their staff would accompany them. Therefore, this application serves as a service that can help businesses provide their customers with an alternate virtual experience. Buyer's can also use our mobile application to browse products and virtually try them in the comfort of their home.

Challenge

Due to pandemic, the jewelry industry is facing a halt in sales. How can we solve increase the online sales? 

Proposed Solutions

Image Recognition

Depth Estimation

3D Models

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Design Process

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Secondary Research

The secondary research involved the summary of existing research on the consumer reactions to the current jewelry segment. With this, I was able to use existing research materials to validate my design ideas and support the primary research, coming up with solutions for sizing issue in the industry.

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of consumers were motivated to purchase online jewelry because of AR Technology.

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of consumers end up returning their purchases for either store credit or full refund majorly due to sizing issues.

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increase in sales growth since 2018 because of AR techonlogy

Market Research & Analysis

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Interview Statements

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Affinity Mapping

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Through Affinity Mapping, I discovered the embedded patterns and clustered the information into 3 focus points. 

  • Sizing troubles

  • Higher return%

  • Quality Issues

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Empathy Map

Think & Feel?

See?

Say & Do?

Hear?

Pain

Gain

Problems Faced

Time Consuming

Online jewelry sales

are low

Sizing Issues

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Persona

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Key Insights

The main problem in the jewelry industry, just like the garment idustry, is the sizing of the product. There are various solutions in the garment industry but none for the jewelry segment.
Customers do not prefer buying products online due to the lack of try on feature or end up returning their purchase. Getting a product

re-sized is as expensive.

Existing Solutions

These solutions are time consuming and require additional materials at home in order to size your finger, neck.
These solutions are out dated and do not keep up with technology.
This leads the users to give up on the purchase they were planning.

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User Flow

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I made the user flow digitally of the avenues that will be taken while using the application. It begins with the consumer’s entry point, the home page and ends with the final action, the purchase of the product. It helped me evaluate and optimize the user experience.

User

Information Architecture

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App

Paper Protoypes

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I created concept sketches and drawings about the story board, representing the skeleton of the interface.
They include the most basic conent and visuals on paper which helped me map out the shell of the interface and the basic information about the architecture.

Wireframes

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Since simplicity and ease of use are one of the biggest aims of the application, the number of screens were limited and I wanted to focus on highlighting the core features. I started with pen and paper wireframes, and created multiple versions of each screen until I found a combination of features and elements that I thought matched the users needs and that would be as intuitive as much as possible.

Style Guide

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Onboarding

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Main Screen

Log In Screen

Home Screen

Side Bar

Product Page

Product Description

Try On

3D Model

Scanning

Capture

Sharing

Size Estimation

Cart

Confirm 

&

Review

Interactive Prototype

Future Considerations

I believe that collaborating with various other brands and getting them to use the depth estimation technology can increase the sales in jewelry segment.
AR being the new trend in technology, the jewelry segment needs to keep up with the technology in market as well!

What I Learnt

The final designs resonated with a few of my users and they seem excited about using Depth estimation for online jewelry purchase. For me, this project was super motivating as it involved two fields I’m super interested in, UX & Jewelry. This project gave me the opportunity to create an application within a short frame of time.

The part that intrigued me the most was the research that went in finding the solution to a key problem in the jewelry industry. Finding new solutions is always exciting and inspires me to learn more!
Needless to say, I am curious to explore other tasks and associated interactions for it.

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