Precious Fit is a virtual jewelry TRY ON app, to deal with the issue of sizing in the jewelry industry. As the sole UX designer, I designed this project from inception to final design through research, ideation and UX design principles.
Duration - 2 months
Methods - Surveys, Interviews, Market Analysis, Card Sort, Affinity Mapping, Preference Test, Wireframes, Prototyping
Tools - Figma, Adobe Photoshop, Adobe illustrator, Optimal Sort
The jewelry industry is facing a halt, as after the pandemic, going to the store to purchase jewelry has declined. Precious Fit, the application is to set the standard for the ultimate in fine jewelry is trying to deal with the issue of sizing in jewelry. More than enough times, one has to go to the stores to get jewelry sized according to them when bought online.
The application here will ensure that the jewelry you buy online, will fit you like a glove. No more going all the way to the stores to try on jewelry, especially after this dangerous pandemic.
The secondary research involved the summary of existing research on the consumer reactions to the current jewelry segment. With this, I was able to use existing research materials to validate my design ideas and support the primary research, coming up with solutions for sizing issue in the industry.
of consumers were motivated to purchase online jewelry because of AR Technology.
of consumers end up returning their purchases for either store credit or full refund majorly due to sizing issues.
of consumers are willing to pay more for a product if they could experience it through augmented reality.
increase in sales growth since 2018 because of AR techonlogy
Market Research & Analysis
The affinity map helped me discover the
embedded patterns of thinking and clustering the information, categorizing the various focus points.
Categorizing the consumer needs, pros, cons helped me prioritize my solutions.
Think & Feel?
Say & Do?
Constant need to justify
Online jewelry sales
The main problem in the jewelry industry, just like the garment idustry, is the sizing of the product. There are various solutions in the garment industry but none for the jewelry segment.
Customers do not prefer buying products online due to the lack of try on feature or end up returning their purchase. Getting a product
re-sized is as expensive.
These solutions are time consuming and require additional materials at home in order to size your finger, neck.
These solutions are out dated and do not keep up with technology.
This leads the users to give up on the purchase they were planning.
Image Source -
I made the user flow digitally of the avenues that will be taken while using the application. It begins with the consumer’s entry point, the home page and ends with the final action, the purchase of the product. It helped me evaluate and optimize the user experience.
I created concept sketches and drawings about the story board, representing the skeleton of the interface.
They include the most basic conent and visuals on paper which helped me map out the shell of the interface and the basic information about the architecture.
Since simplicity and ease of use are one of the biggest aims of the application, the number of screens were limited and I wanted to focus on highlighting the core features. I started with pen and paper wireframes, and created multiple versions of each screen until I found a combination of features and elements that I thought matched the users needs and that would be as intuitive as much as possible.
Log In Screen
I believe that collaborating with various other brands and getting them to use the depth estimation technology can increase the sales in jewelry segment.
AR being the new trend in technology, the jewelry segment needs to keep up with the technology in market as well!
What I Learnt
The final designs resonated with a few of my users and they seem excited about using Depth estimation for online jewelry purchase. For me, this project was super motivating as it involved two fields I’m super interested in, UI & Jewelry. This project gave me the opportunity to create an application within a short frame of time.
The part that intrigued me the most was the research that went in finding the solution to a key problem in the jewelry industry. Finding new solutions is alwats exciting and inspires me to learn more!
Needless to say, I am curious to explore other tasks and associated interactions for it.
Thanks for scrolling!